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New York Times: The invisible gorilla just might teach us to be more humble, understanding and forgiving
Wall Street Journal: a thoughtful introduction to a captivating discipline
Associated Press: a must-read for anyone who wants to better understand how the mind works
New Scientist: after reading their book I feel confident in saying it has changed my life
El Paso Times: Thought-provoking, entertaining, educational and sobering, this book is a must read
See more reviews or read endorsements from Dan Ariely, Daniel Gilbert, Steven Pinker, Nassim Taleb, Margaret Heffernan and many others
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