A slew of new reviews, coming right at you

This week, for the first time, Chris and I have been compared to sorcerers. Below, you can read why and see some other highlights from a slew of great new reviews of The Invisible Gorilla out this week.

Mark Changizi, reviewing our book at Psychology Today, calls us sorcerers (in a good way).

A couple reviews (here and here) lauded our use of both anecdotes and science to explain how the mind works in an accessible and engaging way.

The St. Louis Post-Dispatch noted that our easy-to-understand book might lead to better driving while also derailing ponzi schemes. (presumably not at the same time — people aren’t so good at multitasking…)

The reviewer for New Scientist is confident that the book changed his life (although he correctly acknowledges that his belief might be based on an illusion of confidence.)

The reviewer for the Free Lance-Star in Fredricksburg Virginia said that if his college textbooks read like our book, he wouldn’t have sought solace in the novels of Sydney Sheldon and Stephen King. We hope our book isn’t quite as scary as a King novel.

The Scientific American 60-second podcast quoted one of my own idols for science communication, Richard Feynman, who aptly described the theme of our book, “The first principle is you must not fool yourself, and you are the easiest person to fool.”

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