Last month, in celebration of the release of the paperback edition of The Invisible Gorilla, we teamed up with HalloweenCostumes.com to raffle away a deluxe gorilla suit to one lucky buyer of our book. I have just been informed that the lucky winner is Professor Bennett Schwartz, a cognitive psychology professor at Florida International University. Even better, he plans to use the gorilla suit in his cognitive psychology class! (Just a heads up, Bennett — once you’ve worn a gorilla suit in class, there’s no going back…)
Congrats Bennett, and thanks to a href=”http://www.halloweencostumes.com”>HalloweenCostumes.com and to everyone who participated in the promotion for making the launch of our paperback edition a success. The book is now officially a New York Times Bestseller!