By Daniel Simons, on October 5th, 2010
Have you ever failed to notice an “invisible gorilla” in your daily life? Perhaps you were in a car accident and never saw the other car. Maybe you were in a bicycle or motorcycle accident in which a car driver never saw you coming. Or, maybe you missed an obvious business opportunity […]
By The Invisible Gorilla, on October 4th, 2010
Once again, Dr. Honeydew of Muppet Labs solves a pressing real-world problem.
By The Invisible Gorilla, on September 8th, 2010
Mike Fumento passed along a remarkably silly statistic from this Reuters story about a Harris Interactive survey from a couple years ago. According to the article:
89 percent of respondents believe texting while driving is dangerous and should be outlawed.
Yet,
66 percent of the adults surveyed who drive and use text messaging told pollsters […]
By The Invisible Gorilla, on August 24th, 2010
This is so wrong that if it were April 1, I would assume it is a joke.
heads-up keyboard from Wired article
But it comes from a writer with Gizmodo, one of the best tech sites around, and it was published by Wired. Unless proven otherwise, I have to assume it’s just […]
By Daniel Simons, on August 11th, 2010
A standard approach to safety engineering is to try to define all of the potential risks in advance and to design protocols that, if followed precisely, will avoid all of the known hazards. Such safety-by-protocol is great in principle, but it has a critical failing: The illusion of knowledge. The approach assumes that […]
By Daniel Simons, on August 2nd, 2010
Do you know what you like? (Don’t) think […]
By Daniel Simons, on July 21st, 2010
Independent investigative journalist Mike Fumento has been looking into the recent media uproar over Toyotas that suddenly accelerate out of control. Recall the tearful testimony before Congress of cars going out of control, media coverage worldwide documenting all of the deaths from sudden acceleration problems, and Toyota’s unprecedented recall. His surprising conclusion: There […]
By Daniel Simons, on May 13th, 2010
On Monday (May 10) I presented my “Monkey Business Illusion” at the Illusion of the year contest. I posted about it here on Tuesday. I’ve just finished editing together some video we shot of my presentation and uploaded it to YouTube. The contest was a blast — I hope you […]
By Daniel Simons, on May 3rd, 2010
To my knowledge, this is the first time that the gorilla/basketball video has been shown during expert testimony in a court case. Unfortunately, at least from the description in the article, it seems like the point of the video and demonstration wasn’t particularly relevant to the case.
The trial is in New Zealand, and the […]
By Daniel Simons, on April 27th, 2010
Streetfilms.org has posted an extended video interview with Tom Vanderbilt, author of the bestselling book Traffic and the How We Drive blog. In the interview, Tom discusses the psychology and behavior of drivers, including “looked but failed to see” accidents — what we consider to be an example of inattentional blindness on the […]
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