By Daniel Simons, on May 5th, 2011
A cool inattentional blindness experiment from […]
By Daniel Simons, on April 29th, 2011
More examples of things you could do if you won the gorilla suit in our new promotion (see […]
By Daniel Simons, on April 28th, 2011
A chance to win a gorilla suit — just pre-order the paperback edition of The Invisible […]
By Daniel Simons, on April 20th, 2011
Speculative conclusions and definitive evidence: When press releases and media coverage diverge from the actual evidence. A closer look at the link between working memory and gorilla […]
By Daniel Simons, on March 1st, 2011
The Invisible Gorilla makes a showing at a Dutch book […]
By Daniel Simons, on February 13th, 2011
Cute animation for the German edition of The Invisible […]
By The Invisible Gorilla, on December 10th, 2010
I just learned from a friend that staffers at the Association for Psychological Science (APS) in Washington have formed a soccer team for a DC-area league named Invisible Gorillas. Fantastic! They’ll have a great advantage given all the additional players they’ll be able to sneak onto the field during the game.
By The Invisible Gorilla, on November 5th, 2010
A recent spate of crimes by people in gorilla suits — not a good […]
By Daniel Simons, on October 18th, 2010
Thank you to everyone who submitted a comment or sent me email describing your own ‘invisible gorilla’ experiences. In addition to the many great comments on
By Daniel Simons, on October 5th, 2010
Have you ever failed to notice an “invisible gorilla” in your daily life? Perhaps you were in a car accident and never saw the other car. Maybe you were in a bicycle or motorcycle accident in which a car driver never saw you coming. Or, maybe you missed an obvious business opportunity […]
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