By Daniel Simons, on September 29th, 2010
The second of a 4-part series examining what happens when science is used for marketing (using brain-training software as the central example). […]
By Daniel Simons, on September 28th, 2010
The first of a 4-part series examining what happens when science is used for marketing (using brain-training software as the central example). […]
By Daniel Simons, on August 3rd, 2010
In The Invisible Gorilla, Chris and I discuss many aspects of the illusion of knowledge, the tendency to think we have a better understanding than we actually do. One aspect of this illusion is that we easily mistake surface understanding for deep understanding, what Leon Rozenblit and Frank Keil called the “illusion of explanatory […]
By Daniel Simons, on August 3rd, 2010
Yesterday I posted about a new, in-press study of choice blindness by Lars Hall, Petter Johansson, and colleagues. Their new study extended the phenomenon of choice blindness to real world taste decisions made by shoppers in a market. Read more about it in yesterday’s post entitled “Do you know what you like.”
Here […]
By Daniel Simons, on August 2nd, 2010
Do you know what you like? (Don’t) think […]
By Daniel Simons, on May 23rd, 2010
Chris and I have a column in Today’s New York Post on what we’ve called the Illusion of Confidence. In the column, we discuss now-classic work by Justin Kruger and David Dunning on the double curse of incompetence: People who are unskilled are also unaware of it. Kruger and Dunning showed that […]
By Daniel Simons, on May 12th, 2010
Dave Munger of dailymonthly, researchblogging, and Seed Magazine did an extended inteview with me while we were both at the Vision Sciences meeting this week. The interview covered a wide range of topics, but mostly focused on the gorilla experiment and the phenomenon of inattentional blindness. The interview was just published on seedmagazine.com and […]
By Daniel Simons, on May 11th, 2010
My presentation at the Illusion of the year competition was featured at Nature.com. The article discusses the contest and ends with my presentation. If you haven’t viewed my illusion yet, view it first before reading the Nature piece — the piece contains spoilers.
By Daniel Simons, on May 10th, 2010
My submission to the Best Illusion of the Year competition at this year’s Vision Sciences Society meeting is titled “The Monkey Business Illusion.” The contest judges selected it to be among the 10 finalists, so I got to present it to an audience of more than 1000 people attending the show this evening (May 10, […]
By Daniel Simons, on May 9th, 2010
This week I’m attending the annual meeting of the Vision Sciences Society in Naples Florida. Every day or so, I’ll post about a subset of the cool, interesting, funny, or quirky (I won’t say which) talks/posters I happened to catch. You can read the first installment here. Here’s a fun one from my […]
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